Ajax Experience

Kroonenberg Groep recently reached agreement with Ajax on the establishment of the Ajax Experience Centre on the elevated ground floor, or first floor I of The Bank, at the corner of Rembrandtplein and Amstelstraat.

This centre, measuring over 1.200 m2, is expected to open its doors early in 2011. It will contain a fan shop with exclusive Ajax products, a cinema where football matches will be shown live, and a game room equipped with the latest interactive technology.